Social media is an effective campaign and relationship-building tool in the Internet age. Online communities amplify the People's Party message among like-minded Canadians.

 

However, social media conduct can make or break a reputation due to the lasting positive or negative effects of online trends and viral exposure.

 

In recent elections, big media, detractors, and opposition parties dug through years of social media content to find quotables to discredit candidates and, indirectly, the party.

 

The People's Party promotes online etiquette that reflects positively on the statesmanship and diplomatic carriage of a Member of Parliament.